Monday, November 16, 2009
Sentence Diagramming
Tuesday, September 8, 2009
Spot Learning: the book
We are moving from a monolithic ivory-towered training paradigm where all knowledge, processes, and expertise is filtered down to a more distributed, real-time, learned-this-earlier-today sourcing of learning content...and candidly, it's a scary space to navigate for many otherwise very competent learning pros.
On the flipside, those who blindly dive into this transition with a jump-first; then-check-for-parachute mentality are doomed to failure or harm--not out of ill-intent; you just don't know what you don't know.
"Spot Learning" will bridge the gap and bring together much rational thinking about this shift we find ourselves in. I'm sure I'll test out many ideas here, so don't hesitate to weigh in.
The conversation is young, and your ideas are relevant.
Friday, July 10, 2009
What the Economy Teaches Us About Learning
Asset allocation is a long-held strategy for diversifying investment portfolios in order to mitigate risk. Over time, models have developed that did a pretty good job of limiting the impact of general economic swings, but in recent years, the models have begun to break down. As I dug deeper into the article, it became clear that some fundamental changes in the basis of economic assumptions are at play.
This afternoon, I came across a story in the Financial Times of how British Airways and others are begging workers to work for no money...or to reduce hours, or take sabbaticals at reduced wages. The author laments: "To understand what is going on, one needs to forget all the economics one ever learnt." Again, some shifts in the underlying assumptions about the employer-employee relationship have caused changes in the landscape. The basic assumptions that one works for pay or does not work for no pay no longer hold true. Many workers are willing to work for less, or offer up free work days in exchange for a perception of better job security.
So, how does all this relate to learning?
I hold that we are in a time of fundamental paradigm shifts. People have thrown the rules out the window because they realize that the old rules no longer apply.
Think about it--in the learning business, we have come full-swing from a time when all learning was informal (think 1930's and earlier) to a period when the only learning that mattered included some sort of certification (1970's to 2006 or so), to a new model where what you can do matters more than your certificate or pedigree. Already, the people producing some of the most relevant learning are pioneers of all ages who are really subject-matter experts with neither a fear of technology nor of learning.
The new model for workers, financial analysts, and learning is one in the same: whatever works. Increasingly, we see tools that are capable of monitoring and measuring quite granular data points. We seem to be on the cusp of a world where ongoing performance metrics could be collected and aggregated, following individuals through their careers. And why not? Wouldn't this breed greater employment equity?
Some years back, I read of students who were crafting their own degree programs by leveraging online courses. They were in it for the learning and didn't care if they got the certificate or not. And in a world where performance can be measured over time, why does the certificate matter as much? It does not make you more qualified...or more certified.
The future of learning will see learning pros helping other experts produce content in more relevant ways; the learning pros will not be the guardians of the content; they will not be the sole masters of the technologies that facilitate learning. But they do play a critically important role. They are consultants who understand the learning process; they recognize that there are things that must happen to maximize the impact of learning and to minimize the cost of learning. These things can be taught...and those are the very skills we will be called upon to share with the world.
Get ready. Nothing will remain the same in this brave new world.
Friday, June 26, 2009
WolframAlpha to Know Everything
Try for yourself. Enter a couple words. The site suggests stocks, but I tried something off-chart, like "financial analysts" and learned within a second that there are about 228,300 people who claim the title of financial analyst and their numbers are growing at a rate of almost 16% annually.
Twitter, according to WolframAlpha has 360 million "page views" each day from 47 million visitors and is the 15th highest-ranked site. Hmmm, I wonder who the others are. When I enter a phrase it doesn't know how to handle ("web ranking"), Alpha gives me a list of suggestions, including some tips for good results.
- The service answers specific questions rather than giving general topics.
- You can only get answers about objective facts.
- It can only answer what it knows about.
- It only shares (and presumably has) public information.
- It likes fewer words, but specific requests.
- It prefers whole words.
So, given these parameters, I decided to ask some real questions, like how debt each American owes:
us debt / us population = 26,351 per person (2007 estimate)
Oh, to go back to 2007 debt levels! ;-)
WolframAlpha will also present you with relevant formulas if you search on terms and phrases like "credit card debt," "mortgage," or "amortization." It will also try to present you with diagrams and maps where relevant.
It will even tell you the "weather in Honolulu when Barack Obama was born". It was, by the way, 76 to 86 degrees and 60% humidity on August 4, 1961 in Honolulu.
In a world, WolframAlpha, you Rock! (which happens to be a surname for 0.0069% of people.
Saturday, June 20, 2009
Social Linkage
Quite simply, the Add This! API is all you need...and here are the details you need to do it: http://www.addthis.com/help/api-spec.
There are other options too, such as http://www.addtoany.com/buttons/.
Implications for spot learning include the opportunity to help content go viral.
One more tip: If you're just getting started with a brand, you may want to use NameChk to verify if your brand name is already taken in the most viable social networks.
Authoring Tool: SCATE Ignite
A/V Messaging Example: Rypple
Here's a good example of a quick, effective message where the visuals support the audio, which is where the real message is. Sometimes, that's all you have. No direct interaction; just audio and visuals. You're doing an elevator pitch. You've got under 2 minutes. If you can get the visiting brain to retain the content, you win mindshare.
What I like about this is that the visual component really supports retention of the message--and it's SIMPLE. PowerPoint + a few graphics + audio piped through any of a dozen tools can produce this.
BTW, the product is Rypple, an anonymous, quick survey tool with a simple design and premise; this video hosted on Vimeo, a video hosting service that lets you set up a free account.
Thursday, June 18, 2009
Adaptive Learning?
So, I came across this "adaptive learning" platform called smart.fm. Apparently they've acquired a product called iKnow that attempts to predict when you will forget something. Interesting concept, but I wonder if it really deals with performance issues.
I'm of a mind that learning is validated through doing, not simply through recall of information. Nonetheless, an interesting video, even if it is a product plug:
Wednesday, June 3, 2009
Where Spot Learning Goes
Here is a list of 311 SEO Tools, Social Bookmarking Sites, Social News Sites, Social Networking Sites & Social Media Sites that was put together by Brendan Picha, a Search Engine Optimization and Marketing Consultant.
...and if that doesn't intrigue you enough, the same guy produced a listing of 122 Social Media sites listed by page rank.
Want to find out where your name is available? NameChk takes it one step further and lets you verify the name on 122 social media sites.
Spot on!
Tuesday, June 2, 2009
What is "Spot Learning?"
I first encountered the term "spot learning" in an article by Lisa Neal in her online eLearn Magazine. Attributed to Jonathan Levy, of Harvard B school fame, it was meant to refer to learning that happens at the point of need...the spot. I was drawn to the term, as it has occurred to me many times over the years that the point of need is where the learning must be available, whether the learning is embedded, separately available, or overlaid in the context of performance or achievement.
Hyperlinking is like thinking...
It is the very need for proximity that made hyperlinking such a powerful paradigm. In the late 1990's, I worked at IBM testing and developing some of the documentation for a product called "Linkway," an early PC context management tool similar to Hypercard that let you tie information together in much the same way that simple HTML lets you create associations. Linkway was fabulously ahead of it's time…and could well have served as the basis for many corporate e-learning implementations were it not for its limited distribution and marketing focused on the educational sector.In the real world, hyperlinking is used to tie content together that the author wants to link...usually mirroring the content the author has available...not the content that is necessarily relevant to the learner. Authors, if they are thinking of the learner, must check their ego at the door and link to content of true relevance...or even better, leverage platforms that allow for contextual relevance. Different learners need different levels of support...and different kinds of links. Too often, authors use links rather to promote their own work. Contextual relevance engines could produce links in the context of the learner, so based on my knowledge and interests, I might see references to "Google Wave" in the context of user, developer, investor, or curious lurker.
The Trend toward Blended and Social Learning
In my current professional role, I'm very focused on identifying opportunities for embedding learning and supporting blended learning through the addition of technology to classroom learning (most of which is virtual classroom learning supported by technology). Increasingly, we see the learner as the conveyor of knowledge through the use of collaborative learning tools, such as SharePoint. In fact, our standard for designing competency development experiences for trainers is to engage the learner as a content collaborator so that no offering is ever fully a traditional trainer-led event. Instead, each "experience" is crafted in part by the participants; this leads to a much more rich and engaging learning paradigm...but that's the course model.
Spot learning is about "snippets" of learning. Just as code snippets can be used and re-used, spot learning can be invoked from the point of need and might be created by anyone. It can be used in the classroom, whether virtual or face-to-face, in e-learning, or as part of a self-exploration initiated by a web search.
In this blog, I'll try to focus on those ideas, competencies, and skills you need to be successful in building learning "spots."
So, "spot learning" is about the components that make up:- e-learning
- blended learning
- performance support
- rich media messaging
- edutainment
...and more.
The ir-Relevance of the Learning Function
"The business" has always come to the "Learning Function" with specific requests, but in this economy, we're seeing more people coming to the Learning Function for components of learning and not the overall learning solution. The problem is that sometimes the Learning Function cannot respond quickly enough to the business need. We in the Learning Function have quality standards and processes and maxims for evaluation that our business partners may not want and frankly, may not always need. Their learners are already motivated (one of the core tenants of Malcolm Knowles foundational work) by the need to succeed. They will learn, despite of our standards or lack thereof. Granted, some things need to be measured and tracked, but if the choice is between raising the competency in a timely manner and providing evaluation, laser tight designs, and tracking, it may well be better for "the business to produce quick and dirty solutions that work.
Pushing the baseline creation of learning closer to the SME and facilitating the creation of effective "learning spots" through tools has been the harbinger of product success for companies like Adobe, Articulate and well, Harbinger, whose products facilitate content creation with simplified tools--and in the hands of bad designers, they can produce really ugly learning. Still, they are growing in popularity because:
- training budgets are shrinking
- time-to-learner isn't acceptable for business partners
- training and marketing are kissing cousins...so some business people already know messaging
- oft-times, novices, given the opportunity, produce more engaging learning experiences than "professionals"
A New Model for the Old School
In the business world I see us evolving toward, the accumulation of learning snippets into a courses is done by learning professionals, whose core competency is not in the subject matter, but rather in the coordination of materials and resources to facilitate learning. In the real world, most learning snippets never see the "light of course."
Perhaps that's only because the various business groups don't always play nicely. We have several bodies of knowledge and areas of competency that are required in the construction of effective learning, and through collaboration, we should be able to create effective, engaging, instructionally-sound solutions:
- subject-matter expertise
- creative, engaging messaging
- media creation
- coordination of resources for learning
- real-time facilitation
This calls for something like a production model, but only with more competency at each level.
The Role of the Learning Function
It is at the intersection of these competencies that effective learning is enabled. In my view, many businesses would do well to throw out their Learning Function and create a cross-functional model where business partners are responsible for disseminating knowledge throughout the organization and the Learning Function plays a consultative role. It wouldn't work in every corporate environ, but it already does in some.
Instead of producing all the learning, the Learning Function would focus on developing the infrastructure and competency for producing the learning. They would train SMEs and classroom trainers to produce effective "spot learning" content. Candidly, some of the most critical learning would be produced by the Learning Function in tightly-constructed, high-value learning products, but more of it will emerge from the trenches, crafted with basic understanding of how learning occurs…and maybe, by driving better understanding of how to construct effective spot learning, we will enable some of the most innovative, determined minds in our organizations to become both better producers and consumers of learning.