Tuesday, February 10, 2015

Visual Communication is a Core Competency

e-Learning expert Tom Kuhlmann recently posted an article called "Essential Guide to Visual Thinking for E-Learning" in which he shared links to a number of great resources on Visual Thinking. 
Tom's post got me thinking about the importance of visual thinking and how so many of my influencers would probably consider visual thinking among their most valuable competencies.
These are people who are tops in their areas of focus: consultants, authors, speakers, inventors, entrepreneurs, and true thought leaders (not self-proclaimed). It makes a lot of sense that visual thinking would be so consistently prized among them. They are, after all, thinking beyond the norm; connecting ideas and concepts that may have never before been connected. Having a visual way to do this is bound to facilitate the kinds of expansive thinking in which they so often engage. 
I've heard it said that people can generally process pictures and symbols faster than they can read and interpret words. What's more, if you're explaining something and you show an image that visually conveys your ideas along with your words, isn't it easier for people to understand the ideas and concepts you're sharing? We need only to look back on our own experiences to confirm this is true. 
So why not invest in our own visual communication competency? And where better to start than visual thinking? 
Reading the article reminded me of the "40 Days of Doodling Challenge" posed by a number of my friends. It essentially works like this: 
1. Learn something about visual thinking and visual communication (that's where the article comes in, but there are many, many other resources to draw from). 
2. Every day for 40 days, draw something to convey a concept or idea that you would normally express in words. 
3. Post your drawings to social media. (This helps you get feedback and encouragement, as well as encourages your friends to improve their own competency as well.) You don't have to post them all, but of course, if you do, you'll create a handy visual reference to your progress.
The thing is, you don't have to be an artist to do the 40 Days of Doodling Challenge; it's not about drawing pretty pictures, but rather, using simple images to convey ideas. 
an example of doodling; guy with a though bubble showing two photos

Why 40 days? The idea is that if you do something for 40 days, you'll get comfortable enough with it to form a habit. I do, however, know some folks who are doing 100 Days of Doodling, and it's easy to see that their skills are improving even more, and they seem to be having more fun! 
If you read this article and watch the linked videos, you'll have been exposed to the basic concepts you need to begin your own 40 Days of Doodling Challenge. 
In the end, you'll never regret improving your own visual communication and visual thinking competencies, and you'll find that you use these skills virtually every day and in almost every aspect of your life.

Visual Thinking and Design Books I Like: (from newest to oldest)




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